LIAM is Here
I'm proud to say that 2011 marks the eighth year in a row that First Investors Life is participating in Life Insurance Awareness Month (LIAM). LIAM is coordinated annually by the nonprofit organization LIFE and is a nationwide effort that brings together more than 100 companies and organizations to help raise the public's awareness of the many benefits of life insurance.
At First Investors, we believe life insurance is a key component in our three-step approach to financial success. That's because life insurance can be one of the best safeguards for your family's financial future. However, statistics from LIMRA International show that the proportion of U.S. adults who own life insurance has declined to an all-time low—41% of adults (95 million) have no life insurance at all. Both men and women are less likely to own life insurance today than they were in 2004.
Some people may mistakenly believe that they don't need life insurance, others may be afraid they can't afford it, and some just avoid the topic altogether. But the primary benefits of life insurance are clear: proceeds can be used to help preserve a family's standard of living, as well as cover outstanding debts, mortgage obligations and children's future educational costs should the insured pass away.
This month, I encourage you to talk to your representative about completing a free, customized Survivor Needs Worksheet. This worksheet will help your representative assess how much life insurance coverage would be appropriate for you. After reviewing it, you and your representative can discuss which insurance policies may best fit your life and budget.
We strongly believe in the importance of life insurance and are proud to participate in LIAM. As always, our mission is to serve you. We hope that you take the opportunity in September to learn more about how life insurance can help protect you and your family.
Chris Pinkerton
President & CEO
First Investors Corporation
